Coaching Services

We offer Private One-on-One Coaching, Group Coaching Workshops & Corporate Leadership Coaching to:

Coaching with FAA helped me to discover and have a deeper understanding and appreciation of my unique strengths, and has helped me to own, use and maximize these strengths as a key strategy for my executive presence.

So far, I have more confidence in leveraging my strengths and my voice in asking for what I truly want and being bold enough to pursue it because I know I deserve it and I am worthy of it.

I have also learned to ‘own the room’. This has helped me to navigate high-profile assignments in the past months, given me visibility and significance, and has truly positioned me for the next level in my career.
Thank you Coach FAA!”

Dr. Yemi Falayajo

Deputy Representative UN Women, Liberia

Our Process

The Coachivate Process is a highly collaborative one, tailored to meet your specific need using a personalized system of self-discovery, action learning, and accountability.


This engagement focuses on reconnecting you to your values and true impact, whilst dissolving your fears, self-doubt, and self-limiting mindsets. This is where we authentically position your Unique Value Proposition (UVP) and guide you to navigate your transition.


We use relevant tools and techniques to give a baseline understanding of your strengths, blind spots and reset them to work for you and serve your desired goal.

Together, we will strengthen areas such as self-leadership, influence, emotional intelligence, and executive presence.


Now that you’re armed with laser sharp insights and reskilled to display power behaviors, we’ll establish the direction of your professional transition and you’ll learn how to position yourself powerfully and more positively for where you’re headed.

This is also about how you effectively communicate this differentiator within the workplace, your sphere and your network.

stay Relevant

We’ll work together to create a plan for achieving your goals and uncover valuable resources and connections to enhance your personal brand.

Together, we’ll help you establish yourself as a problem-solver who stays current and relevant in your team, company, or industry.

Some of our clients have included executives, emerging leaders and high achievers in global corporations...

Quick Answers

The International Coaching Federation (ICF) defines coaching as partnering in a thought-provoking and creative process that inspires a person to maximize their personal and professional potential. The process of coaching often unlocks previously untapped sources of imagination, productivity and leadership.

When you work with a coach, you set out on a path to greater personal and professional fulfillment.

  • Coaching is a method that empowers individuals with the confidence necessary to create and develop their own best practices, connections, and resources.
  • Coaching assists the person being coached with identifying and following a path forward to personal or professional growth (or both).
  • Coaching does not teach management skills. Rather, it promotes management growth and development by removing roadblocks to performance.
  • Coaching is not therapy or counseling. Coaching helps to identify self-limiting beliefs and behaviors, helps individuals look forward, and helps them take action to improve performance.
  • Coaching is not mentoring, consulting, or training. Though coaches may draw on their experiences to offer guidance, they do not show their clients how to do something or offer solutions. That’s up to the person being coached!

The following ethical standards are applied to the professional activities of ICF Professionals:

Section IResponsibility to Clients

As an ICF Professional, I:
1. Explain and ensure that, prior to or at the initial meeting, my coaching Client(s) and Sponsor(s) understand the nature and potential value of coaching, the nature and limits of confidentiality, financial arrangements, and any other terms of the coaching agreement.

2. Create an agreement/contract regarding the roles, responsibilities and rights of all parties involved with my Client(s) and Sponsor(s) prior to the commencement of services.

3. Maintain the strictest levels of confidentiality with all parties as agreed upon. I am aware of and agree to comply with all applicable laws that pertain to personal data and communications.

4. Have a clear understanding about how information is exchanged among all parties involved during all coaching interactions.

5. Have a clear understanding with both Clients and Sponsors or interested parties about the conditions under which information will not be kept confidential (e.g., illegal activity, if required by law, pursuant to valid court order or subpoena; imminent or likely risk of danger to self or to others; etc.). Where I reasonably believe one of the above circumstances is applicable, I may need to inform appropriate authorities.

6. When working as an Internal Coach, manage conflicts of interest or potential conflicts of interest with my coaching Clients and Sponsor(s) through coaching agreement(s) and ongoing dialogue. This should include addressing organizational roles, responsibilities, relationships, records, confidentiality and other reporting requirements.

7. Maintain, store and dispose of any records, including electronic files and communications, created during my professional interactions in a manner that promotes confidentiality, security and privacy and complies with any applicable laws and agreements. Furthermore, I seek to make proper use of emerging and growing technological developments that are being used in coaching services (technology-assisted coaching services) and be aware how various ethical standards apply to them.

8. Remain alert to indications that there might be a shift in the value received from the coaching relationship. If so, make a change in the relationship or encourage the Client(s)/Sponsor(s) to seek another coach, seek another professional or use a different resource.

9. Respect all parties’ right to terminate the coaching relationship at any point for any reason during the coaching process subject to the provisions of the agreement.

10. Am sensitive to the implications of having multiple contracts and relationships with the same Client(s) and Sponsor(s) at the same time in order to avoid conflict of interest situations.

11. Am aware of and actively manage any power or status difference between the Client and me that may be caused by cultural, relational, psychological or contextual issues.

12. Disclose to my Clients the potential receipt of compensation, and other benefits I may receive for referring my Clients to third parties.

13. Assure consistent quality of coaching regardless of the amount or form of agreed compensation in any relationship.

Section II—Responsibility to Practice and Performance

As an ICF Professional, I:

14. Adhere to the ICF Code of Ethics in all my interactions. When I become aware of a possible breach of the Code by myself or I recognize unethical behavior in another ICF Professional, I respectfully raise the matter with those involved. If this does not resolve the matter, I refer it to a formal authority (e.g., ICF Global) for resolution.

15. Require adherence to the ICF Code of Ethics by all Support Personnel.

16. Commit to excellence through continued personal, professional and ethical development.

17. Recognize my personal limitations or circumstances that may impair, conflict with or interfere with my coaching performance or my professional coaching relationships. I will reach out for support to determine the action to be taken and, if necessary, promptly seek relevant professional guidance. This may include suspending or terminating my coaching relationship(s).

18. Resolve any conflict of interest or potential conflict of interest by working through the issue with relevant parties, seeking professional assistance, or suspending temporarily or ending the professional relationship.

19. Maintain the privacy of ICF Members and use the ICF Member contact information (email addresses, telephone numbers, and so on) only as authorized by ICF or the ICF Member.

Section III—Responsibility to Professionalism

As an ICF Professional, I:

20. Identify accurately my coaching qualifications, my level of coaching competency, expertise, experience, training, certifications and ICF Credentials.

21. Make verbal and written statements that are true and accurate about what I offer as an ICF Professional, what is offered by ICF, the coaching profession, and the potential value of coaching.

22. Communicate and create awareness with those who need to be informed of the ethical responsibilities established by this Code.

23. Hold responsibility for being aware of and setting clear, appropriate and culturally sensitive boundaries that govern interactions, physical or otherwise.

24. Do not participate in any sexual or romantic engagement with Client(s) or Sponsor(s). I will be ever mindful of the level of intimacy appropriate for the relationship. I take the appropriate action to address the issue or cancel the coaching engagement.

Section IV—Responsibility to Society

As an ICF Professional, I:

25. Avoid discrimination by maintaining fairness and equality in all activities and operations, while respecting local rules and cultural practices. This includes, but is not limited to, discrimination on the basis of age, race, gender expression, ethnicity, sexual orientation, religion, national origin, disability or military status.

26. Recognize and honor the contributions and intellectual property of others, only claiming ownership of my own material. I understand that a breach of this standard may subject me to legal remedy by a third party.

27. Am honest and work within recognized scientific standards, applicable subject guidelines and boundaries of my competence when conducting and reporting research.

28. Am aware of my and my clients’ impact on society. I adhere to the philosophy of “doing good,” versus “avoiding bad.”

Anyone can call themselves a coach. ICF-credentialed coaches are professional coaches who have met stringent education and experience requirements, and have demonstrated a thorough understanding of the coaching competencies that set the standard in the profession.

In addition, ICF-credentialed coaches adhere to strict ethical guidelines as part of ICF’s mission to protect and serve coaching consumers.